Training facilities are becoming women’s sports’ next sponsorship engine, Populous report finds

Yahoo Sports

Professional women’s sports have entered a new era. A state-of-the-art training facility is now necessary for franchises to attract the best players and staff and survive in a fiercely competitive landscape. According to a white paper that global design firm Populous and advisory firm Comeback Ventures will release Thursday, companies are reimagining what sponsoring these facilities looks like. For Denver Summit FC in the National Women’s Soccer League, it meant converting their future naming ri