Toronto Star · 1h ago

European soccer body UEFA ties financial future to US agency Relevent in 2nd rights sales deal

· via Toronto Star

Toronto Star

NYON, Switzerland (AP) — European soccer body UEFA tied more of its financial future to U.S. marketing agency Relevent on Tuesday by signing a national-team competitions exclusive sales deal from 2028 to 2036.

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1h ago · via Toronto Star

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