The Guardian · 1h ago

Jay-Z is the perfect Super Bowl shill for a league of billionaires

· via The Guardian

The Guardian

The rapper lends the NFL a veneer of credibility but is unlikely to push back on the establishment figures who run the league On Monday the NFL named Jay-Z as the headliner for this season’s Super Bowl half-time show. His company, Roc Nation, produces the show under a 2019 deal reportedly worth $5m a year, and the agreement was extended for another five years in 2024. NFL commissioner Roger Goodell said his one request when the partnership began was that Jay-Z “ take the stage himself one day “. Goodell’s wish makes total sense: Jay-Z is the perfect choice for the half-time show, and that’s…

Read the full story at The Guardian ↗

1h ago · via The Guardian

Headlines and images © their publishers. Updated 1m ago.

Join the conversation

Comments

No comments yet. Newest first. Plain text only, 2–2,000 characters.

Checking your sign-in…

    Keep reading

    More from The Guardian

    The latest stories from The Guardian.

    Around the league · Around the world

    More headlines

    The latest stories from Yahoo Sports, NBC Sports · PFT.